Using social media for medical purposes offers great advantages but also comes with great responsibility.
At Webicina.com, we receive thousands of suggestions week by week about which social media channels should be added to our database and many times we have to provide authors with the same suggestions in order to improve the quality of their resources.
Therefore we thought we should come up with a list of tips and pieces of advice about improving a medical social media channel. We hope you will find these useful!
What do you think about the curated Surgery and Social Media selection on Webicina.com? For what reasons did you use it?
I think that you and your staff have done a wonderful job at curating some very useful feeds on Webicina. I refer patients here often. Many patients do not understand RSS feeds, etc so your platform enables them to benefit from the fact that the information is curated for them. As your platform matures, I would also like to see concentration on more keyword based searches and somehow provide a mechanism for the cream to rise to the top as determined by your readers and subscribers.
We had an amazing year and it's time to look back a bit by featuring some of the main events, developments and successes of Webicina.com in 2011. We published many new curated social media selections focusing on many medical topics; launched new national versions and introduced new features such as Facebook login or the clustering search engine .
The free iPhone application of Webicina.com was released in iTunes. We wanted to let you access the curated social media resources we feature on mobile and also provide an interesting and educational game that discusses issues related to quality medical information online and the health 2.0 field. (March, 2011)
We launched a social campaign in which we asked medical professionals and e-patients to tell their story about how social media helped them improve their health management or helped them get better in their specialty in order to win grand prizes. (November, 2011)
Webicina.com launched a challenge in which stories from patients and medical professionals about how social media helped them were invited with grand prizes (Lenovo Thinkcentre, iPad2 and Amazon Kindle Fire, among others) to win. A special prize goes to someone who can tell his/her story at the Doctors 2.0 and You conference in Paris with registration fee and accommodation covered.
Congratulations to everyone who submitted their stories which will be featured on Webicina one by one as each story must get its attention, each one represents real and clear values of using social media in medicine and healthcare.
1) The winner is Katherine Leon from the US with her story The “Tap Code” of Social Media in which she shared how she managed to cope with postpartum spontaneous coronary artery dissection by joining Inspire.com's related community. She won a brand new, Lenovo® Multi-Touch m90z ThinkCentre, an all-in-one powerful computer with a 23” full HD monitor. An excerpt from her fantastic and inspiring story:
While forging relationships on the community, I wasn’t aware of the term “social media.” I would talk with my husband about “my SCAD friends” or “my online friends with SCAD.” They were just as real and important as any “in-person” friend in my life. Even today, our taps on the cell wall usually don’t translate to our families or social circles. But in the world of social media, we truly communicate and gain understanding of our fears, confusion and struggles.
There are great MND communities on both twitter and facebook. We share research news which gives hope and keeps us upbeat and positive. Without social media, everyone would sit in isolation and feel hopeless. I actually find tweeting very cathartic and can voice frustrations as well as share good moments. I've made connections with wonderful people all over the world. Some have helped me to fundraise or raise the profile of MND. Life with a terminal illness is a veritable rollercoaster but social media has made everything much easier and more enjoyable for me.
Everyone who submitted their entries receive a Webicina T-shirt (either an e-patient or a web-savvy physician format).
We hope you enjoyed this contest and based on the success of it, I'm pretty sure Webicina will launch similar competitions soon.
Until then, please keep on using social media for good reasons and let's prove that social media can facilitate the developments of medicine and healthcare. And the best way to demonstrate this is sharing your own story!
The blog is written by Dr. Bertalan Mesko, founder and managing director of Webicina.